Identity System


Identity System | Paul Renner

ART366 | Spring 2020


An identity system designed for the German typographer Paul Renner. The identity system includes a letterhead, invoice, fax sheet, information sheet, envelope, and business card. The mark highlights the geometric nature of his typeface Futura and the consistent thickness of each stroke. A solely typographic composition that only uses text and parts of letters to carve out negative space and create visual interest and cohesion across all pieces.

Letterhead | 8.5 in. x 11 in.

Invoice | 8.5 in. x 11 in.

Cover Sheet | 8.5 in. x 11 in.

Information Sheet | 8.5 in. x 11 in.

Envelope | 9.5 in. x 4.25 in.

Business Cards | 3.5 in. x 2 in.